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MKT255 - Marketing Research

http://harper.blackboard.com
Provides students with a basic overview of marketing research. Includes an understanding of how and why marketing research is conducted and how it interacts with marketing decision making.
3.0
Prerequisite: MKT 245 or consent of program coordinator.
Harper College: 1200 W Algonquin Road Palatine, IL 60067 Phone: 8479256586