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BUS 200 151 - Advertising Fundamentals

This course presents a general survey of the field of advertising and is designed for students seeking initial or improved employment opportunities. Concepts included are those which relate to three basic questions: 1) What is advertising? 2) Why is advertising used? and 3) How can advertising be used effectively? Applicable toward graduation at Sandburg where program structure permits: Degree or Certificate: AAS, AGS, and Certificates where applicable
Carl Sandburg College: 2400 Tom L Wilson Blvd Galesburg, IL 61401 Phone: 3093415205