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MKT260 - Consumer Behavior

This course seeks to make a connection between customer behavior principles and the elements of marketing strategy. Customers, both in the household and the business market, are examined. Consumer behavior looks at culture demographics, psychographics and other factors that influence decision making.
3.0
Waubonsee Community College: Rt 47 Waubonsee Dr Sugar Grove, IL 60554-9454 Phone: 6304662568