A study of the food and input supply marketing systems with their associated sectors and costs. The problems of managing price risk, using market information, and dealing with government programs will be examined. Emphasis is placed on commodity marketing, current market conditions, price trends, selling alternatives, database marketing, and sources of market information.
Textbook information is available at www.bhc.edu/bookstore/ You will need to know the BHC course number, e.g., PSYC 101, and the section number.
Upon successful completion of this course, the student shall be able to demonstrate the following skills: A. Students will be able to identify the different sectors of the food marketing system B. Students will be able to formulate a marketing plan for various agricultural commodities which will reduce price risk C. Students will be able to identify and define various marketing terms and explain their usage D. Students will develop a general understanding of product merchandising as it applies to agricultural supply businesses
Black Hawk College: 6600 34th Ave Moline, IL 61265 Phone: 3097965000