Students will learn of the challenges posed when marketing in the international marketplace and how
marketers approach and solve them. Topics covered will include market entry strategies, effects of culture on marketing, product design, sales, and analysis of foreign markets. There will be a strong emphasis on exporting.
Textbook information is available at http://bookstore-qc.bhc.edu You will need to know the BHC course number, e.g., BA 272, and the section number.
This course would be appropriate for students interested in establishing a small business or business students who desire an exposure to international marketing policies, procedures and practices.
Black Hawk College: 6600 34th Ave Moline, IL 61265 Phone: 3097965000