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BUS 216 - Advertising

https://svcc.instructure.com
The basic principles of advertising, planning and management as it relates to marketing, sequence, including a survey of the major groups of advertising media (printed, broadcast, positive and point-of purchase media) and their application. Emphasis will be placed on the campaign approach to advertising program.
3.0
12 090201
Contact SVCC Bookstore at 815.835.6332.
Sauk Valley Community College: 173 IL RT 2 Dixon, IL 61021 Phone: 8152885511