Back to previous page

BUS 216 - Advertising
The basic principles of advertising, planning and management as it relates to marketing, sequence, including a survey of the major groups of advertising media (printed, broadcast, positive and point-of purchase media) and their application. Emphasis will be placed on the campaign approach to advertising program.
12 090201
Contact SVCC Bookstore at 815.835.6332.
Sauk Valley Community College: 173 IL RT 2 Dixon, IL 61021 Phone: 8152885511