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BUSN 236 - Introduction to Advertising

http://www.bhc.edu/canvas
The role of advertising in a consumer-oriented market is intensively analyzed. Topics range from the development of advertising campaigns to actual preparation of a mini-campaign for a local business, industry or charitable organization.
3.0
BA 110 (Intro to Business ) and BA 230 (Principles of Marketing) or permission of instructor.
Textbook information is available at http://www.bhc.edu/on-campus/bookstore/ You will need to know the BHC course number, e.g., BL 201, and the section number.
Upon successful completion of this course, the student shall be able to demonstrate the following skills: A. Explain the roles of advertising in a global economy B. Describe relationships between marketing and advertising C. Demonstrate ways and means of target marketing D. Identify various media outlets and their roles E. Explain basic creative advertising techniques
Black Hawk College: 6600 34th Ave Moline, IL 61265 Phone: 3097965000