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MKT247 - Consumer Buying Behavior

http://harper.blackboard.com
Reviews and analyzes areas of consumer and organizational buying behavior that guide marketing management decisions. The focus of this course will be directed toward the application of concepts on buying behavior to specific functional areas of marketing management in both the industrial and consumer markets.
3.0
Harper College: 1200 W Algonquin Road Palatine, IL 60067 Phone: 8479256586